MISSION, TEXAS

THE BRIEF

Snackles is a Texan brand that is introducing “mexican” snacks to an American market. They are presenting a typical chili candy in a new, innovative way to attract new customers and share this snack with our northern neighbors.

THE RESULT

Caracter developed a unique, friendly wordmark with handmade letters to express the organic, yummy aspect of the product. The brand was also looking to include an animal icon, so we created a symbol depicting a raccoon to become the brand character. The brand system uses a palette of vibrant colors, each representing a different product, such as cranberry, mango, pineapple, cactus and strawberry.

BRAND COLLATERAL

The final result for this project was to allow the brand to live on packaging, which meant using different elements according to food packaging regulations. We developed a type system to represent the product, and symbols to show the fruit. The package also includes important copy to highlight the product’s nutritional qualities.