HypeLab is a health center that offers personal training, nutrition consulting and lesion prevention.
The name evolves from the boldness and dares those who are in constant movement. It inspires its users to become a better version of themselves by sparking motivation to go further.
The H monogram comes from the pattern used throughout the brand. This graphic represents muscle tissue in a way that evokes an organic element and contrasts it against very typographical, technical brand elements. The pattern expresses action, motivation and tenacity. By accompanying it with vibran neon colors, it transforms the space into an energetic enviroment.
Design Direction: Adriana Longoria
Junior Designer: Mariana Ortiz
Portfolio Photography: Andrea Quintanilla