THE BRIEF

Nuez de Azahar’s chef, Priscilla Melhem, was looking to give her multicultural confections a new image. We wanted to highlight the inspiration behind the baked treats and translate their high-end taste.

THE RESULT

Inspired by French, Lebanese, Mexican and American cuisines, Caracter developed a vintage, french-noir inspired wordmark and a Lebanese monogram from the Arabic letters n & a to use as a symbol. We worked on the packaging and planned this as a dynamic brand where the color palette could evolve with the seasons. The brand’s signature color is a fresh, powder blue, but for Christmas we use a bright orangey red and come Valentine’s, the packages adapt a shade of millenial pink. We maintain the rest of the elements completely identical to keep familiarity, but create a neutral brand that is always relevant and relatable.

Nuez de Azahar branding identity and packaging design by Caracter Studio

Nuez de Azahar branding identity design by Caracter Studio

Menu and invite design for Nuez de Azahar's branding and identity design

HAND-LETTERED MESSAGES

To complement the brand and packaging, we added hand-lettered messages, like Happy Holidays, that can also form a pattern by writing Nuez de Azahar’s product names. These were created to also remind customers of the diverse backgrounds they come from. For example, les cookies, strawberry pistachito, toblerone + fromage, cheesy baklava, etc.