Brand identity design for Funday Toastbar, a toast restaurant in Monterrey, Mexico. We designed branding, logo, packaging, brand pattern and all kinds of design materials for their visual identity
 
 
 
 
 

THE BRIEF

This restaurant was founded by a group of 3 friends that loved to have breakfast together. They were very inspired to create a place where people could find healthy, delicious options like toasts.

SOLUTION

Wanting to recreate the excitement of brunch in a brand, Caracter helped Funday not only find their name, but define their brand style and personality.

 
Brand identity design for Funday Toastbar, a toast restaurant in Monterrey, Mexico. We designed branding, logo, packaging, brand pattern and all kinds of design materials for their visual identity
Brand identity design for Funday Toastbar, a toast restaurant in Monterrey, Mexico. We designed branding, logo, packaging, brand pattern and all kinds of design materials for their visual identity
 
 

THE DESIGN

The fun, dynamic brand system involved illustrations, bold type and graphic patterns. This gave the brand a life of its own that communicates freshness, comfort and good times. It is shown throught the restaurant’s space, packaging and social media material.

 
 
 
 
Brand identity design for Funday Toastbar, a toast restaurant in Monterrey, Mexico. We designed branding, logo, packaging, brand pattern and all kinds of design materials for their visual identity
Brand identity design for Funday Toastbar, a toast restaurant in Monterrey, Mexico. We designed branding, logo, packaging, brand pattern and all kinds of design materials for their visual identity
Brand identity design for Funday Toastbar, a toast restaurant in Monterrey, Mexico. We designed branding, logo, packaging, brand pattern and all kinds of design materials for their visual identity
Brand identity design for Funday Toast Bar. We branded this restaurant in Monterrey, Mexico. Branding and packaging design
Brand identity design for Funday Toastbar, a toast restaurant in Monterrey, Mexico. We designed branding, logo, packaging, brand pattern and all kinds of design materials for their visual identity
Brand identity design for Funday Toastbar, a toast restaurant in Monterrey, Mexico. We designed branding, logo, packaging, brand pattern and all kinds of design materials for their visual identity
Brand identity design for Funday Toastbar, a toast restaurant in Monterrey, Mexico. We designed branding, logo, packaging, brand pattern and all kinds of design materials for their visual identity
Brand identity design for Funday Toast Bar. We branded this restaurant in Monterrey, Mexico. Branding and packaging design
Brand identity design for Funday Toast Bar. We branded this restaurant in Monterrey, Mexico. Branding and packaging design
 
 
 
 

WHAT WE DID:

— Naming

— Branding

— Packaging Design

— Illustration

Design: Caracter

Design Direction: Adriana Longoria

Designer: Esteban Fuentes

Photography: Hey Elemento

Interior design: By Mura Architects

 
 
 

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